Google analytics is a free web analytics service offered by google through which we can track the website traffic (paid or unpaid). This web service was launched in November 2005 and this service is available for anyone with their google account. Now a days it is most widely used for data analytics. With the help of Google analytics we can find out how many visitors reach our site. How much bounce rate we have, how many new visitors there are and most importantly, which source the visitors are coming from (organic or referral methods). This is very useful web analytics service for SEO and marketers. It is beneficial for the e-commerce websites because it helps obtain detailed information about how many products are sold out by the help of conversion facility in Google Analytics. But on the other hand the service holds a set of disadvantages which cannot be ignored regardless its benefits.
1. Issue of Tracking code
Since tracking a code is a difficult task, it holds a risk of failing to succeed. The data of the website is clear and accurate only when we place the correct G.A code without any mistakes. Any incorrect placement of a code or so much so as one extra space in the code, the code will not be executed and the entire data would result in error.
2. Self Referrals
Google characterizes self-referrals as referral movement that starts from pages inside your own particular area. This is a major issue that a great many people would not know how to identify and settle.At the point when a self-referral happens to a client, it implies that their present session has been broken and has restarted without them leaving your site. At that point, Google Analytics deciphers your area as the referrer, which will influence and overwrite the real procurement data.
3. Bounce Rate Extremely Low
A typical bounce rate for a given site depends on the site but it’s not unusual to see something like 60% to 80%. So if your bounce rate is very low, or has suddenly dropped to single digits then your alarm bells should be going off.A low bounce rate showing up in your reports can occur for various reasons and can identify with different occurrences of the same Analytics code with a similar property ID introduced
Solution – Check that you haven’t got two cases of precisely the same bit for precisely the same introduced on your site. This can occur in WordPress for instance, due to an Analytics module with a similar property ID included as the code bit included the subject settings. Expel it is possible that either, or alter one of them to suit distinctive clients in your GA account.