Business

is Branding dying?

Shivani Pundir / July 15, 2018

What is Branding? Branding is the procedure of inventing an exceptional, easy to remember name and image of the product and services that the producer will provide. This name or logo gets embedded in the consumers’ conscious, mainly via online advertising campaigns with a reliable…

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Ad Tech

The fall in CPM rates

Shivani Pundir / July 14, 2018

Defining CPM Ads CPM stands for Cost Per Mile or cost per one thousand Impressions. With Cost Per Impression Ads, you’ll be able to earn cash from your website log by calculating and analyzing the overall amount of Ad Impressions received on an ad. The…

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Ad Tech

Banner Ads: Things to remember

Shivani Pundir / July 10, 2018

What exactly is a Web Banner? We can simply define a web banner or banner ad as a certain form of advertising on the World Wide Web delivered by an advertisement server. This way of online advertising involves implanting an advertisement into an internet page…

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Ad Tech, Business

CPM Advertisements and what Ad Networks have to offer

Shivani Pundir / July 9, 2018

Defining CPM Ads CPM stands for Cost Per Mile or cost per one thousand Impressions. With Cost Per Impression Ads, you’ll be able to earn cash from your website log by calculating and analyzing the overall amount of Ad Impressions received on an ad. The Ad impression rate usually has a fixed rate but sometimes it may be totally different. It may be dependent on the promoter, country,…

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Ad Tech, Business

Popular ad campaigns and their #hashtags

Shivani Pundir / July 9, 2018

Defining Hashtags Hashtags is a word, or collection of words after the ‘#’ sign. For eg. #hashtag. If you’re more technically inclined, you would possibly recognize them as an information tag. Marketers would recognize them as a way for them to engage their brand along with your market. Initially hashtag was founded or rather discovered on the social platform of Twitter. However, it’s since become a part…

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Ad Tech

Setting up your first ad campaign

Shivani Pundir / July 6, 2018

It is important that before you launch your campaign, you should decide which kind of audience you would like to focus on. The scope of your campaign may be either general or specific. Outline your Campaign Goal There are two kinds of goals that a business can take up to…

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